These Terms of Service (“Terms”) govern your access to and use of the website operated by Outpace Strategy Group (“Outpace,” “we,” “us,” or “our”), located at outpacestrategygroup.com, and any related services, including but not limited to web design, web development, SEO, GEO (Generative Engine Optimization), marketing consulting, paid advertising, and growth strategy (collectively, the “Services”). By accessing the site or engaging us for Services, you agree to these Terms.
1. About Outpace
Outpace Strategy Group is a digital marketing and web design agency based in Fort Lauderdale, FL. We help startups, small businesses, and personal brands build conversion-focused websites, grow with SEO/GEO, run paid acquisition, and implement retainer-based growth systems. Our Services are sold as one-time projects or recurring monthly retainers as described on our Services page.
2. Engagement & Scope
A formal engagement begins when you sign a proposal, statement of work, or accept a written quote from Outpace, and when initial payment is received where applicable. The specific deliverables, timeline, and pricing for each engagement are defined in that document and take precedence over generic descriptions on this website.
3. Payment Terms
- One-time builds: Build fees are billed up front or as outlined in your proposal. Work begins after the initial deposit is received.
- Monthly retainers: Retainer fees are billed monthly in advance via the payment method on file. Subscriptions auto-renew until canceled in writing with at least 30 days’ notice.
- Late or failed payments: Services, including hosting and ongoing optimization, may be paused if payments are more than 7 days past due.
- Refunds: Build fees and retainer fees are non-refundable once work has begun. Specific refund terms, if any, will be set out in your proposal.
4. Client Responsibilities
You agree to:
- Provide accurate, complete information needed to deliver the Services (brand assets, copy inputs, access credentials, etc.).
- Respond to requests for feedback or approvals in a timely manner so projects stay on schedule.
- Only provide content you own or have the right to use, and confirm that nothing you supply infringes on third-party rights.
- Use any deliverables and accounts we set up for you in compliance with applicable laws and platform policies.
5. Intellectual Property
Upon full payment, you receive a perpetual, non-exclusive license to use the final deliverables produced specifically for your engagement (e.g., website code, copy, designs). Outpace retains ownership of pre-existing tools, templates, internal frameworks, and any work product not specifically created for you. We may showcase non-confidential aspects of our work in our portfolio, case studies, and marketing materials unless you request otherwise in writing.
6. Communications & SMS Messaging
By providing your contact information, you consent to receive transactional communications related to your inquiry, project, or active engagement (such as scheduling, project updates, invoices, and support). You may also opt in to marketing communications by checking the marketing-consent box on our forms.
SMS / text messaging: If you opt in, we may send text messages related to scheduling, follow-ups, project updates, and (where consented) occasional marketing or promotional offers. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or reply HELP for help. Your phone number is never shared with third parties for their marketing purposes. See our Privacy Policy for more.
7. Third-Party Services
Our Services may rely on or integrate with third-party tools (such as Vercel, Supabase, Resend, LeadConnector, Calendly, Google, Meta, HubSpot, GoHighLevel, and similar platforms). Your use of these tools is governed by their own terms and privacy policies. Outpace is not responsible for outages, data losses, or policy changes by these third parties, but we will work in good faith to find alternatives when issues arise.
8. Disclaimers
We bring our best effort, expertise, and proven frameworks to every engagement, but Outpace does not guarantee any specific business outcome, ranking, traffic, lead volume, conversion rate, or revenue result. Marketing and SEO results depend on many factors outside our control (market conditions, competition, search engine changes, your offer, etc.). All Services are provided “as-is” to the maximum extent permitted by law.
9. Limitation of Liability
To the maximum extent permitted by law, Outpace’s total liability for any claim arising out of or relating to these Terms or the Services shall not exceed the total fees you paid to Outpace in the three (3) months immediately preceding the event giving rise to the claim. In no event shall Outpace be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits or lost data.
10. Indemnification
You agree to indemnify and hold Outpace and its founders, employees, and contractors harmless from any claims, losses, or damages, including reasonable attorneys’ fees, arising out of your misuse of the Services, your breach of these Terms, or any content you provide to us.
11. Termination
You may cancel a monthly retainer at any time with 30 days’ written notice to info@outpacestrategygroup.com. Outpace may suspend or terminate Services for non-payment, breach of these Terms, abusive behavior, or use of the Services for unlawful or harmful activity. Upon termination, fees already paid remain non-refundable, and outstanding fees become immediately due.
12. Governing Law
These Terms are governed by the laws of the State of Florida, without regard to its conflict of laws principles. Any dispute arising from these Terms or the Services shall be brought exclusively in the state or federal courts located in Broward County, Florida, and you consent to the jurisdiction of those courts.
13. Changes to These Terms
We may update these Terms from time to time. We will post the updated version on this page and revise the “Last updated” date above. Material changes that affect active engagements will be communicated to you directly.
14. Contact
Questions about these Terms? Email info@outpacestrategygroup.com, call +1 (561) 549-1895, or use our contact form.